← The Data War
Digital Trackers
The invisible scripts following you across the web — cookies, pixels, and fingerprints that record where you go and what you do.
Common trackers in the wild
Google Ads / DV360
The web's largest ad and tracking network, present on most major sites.
80%+
of top sites
Global
reach
Meta Pixel
A snippet that reports your activity back to Facebook for ad targeting.
30%+
of top sites
Global
reach
Google Analytics
Page-by-page measurement deployed across tens of millions of sites.
50M+
sites
Global
reach
The Trade Desk
A demand-side platform bidding on impressions using your profile in real time.
B/day
ad auctions
Global
reach
Criteo
Retargeting that follows you with ads for products you just viewed.
2.5B
users seen
Global
reach
TikTok Pixel
Conversion tracking that links off-app browsing to your TikTok identity.
Rising
adoption
Global
reach