Who profits from your data?
A taxonomy of the data economy. Six categories of companies that collect, trade, and profit from your personal information — and what you can do about it.
Data Brokers
The companies that quietly collect, package, and sell your personal information — who they are, what they know, and how you can push back.
6 entities →
Financial Data Vendors
Firms that turn your spending, credit, and banking behavior into products — scored, segmented, and sold to lenders and advertisers alike.
6 entities →
Data Analytics Companies
The engines that stitch scattered signals into a single, detailed profile of you — resolving identity across every device and site you touch.
6 entities →
Personal Data Markets
Where identity is bought in bulk — exchanges, marketplaces, and the gray-market trade in leaked credentials and full “fullz” records.
6 entities →
Data Paywalls
Services that charge you to see — or to hide — what's already known about you. The business model that profits from both sides of your privacy.
6 entities →
Digital Trackers
The invisible scripts following you across the web — cookies, pixels, and fingerprints that record where you go and what you do.
6 entities →