← The Data War
Personal Data Markets
Where identity is bought in bulk — exchanges, marketplaces, and the gray-market trade in leaked credentials and full “fullz” records.
Marketplaces & exchanges
Lotame
A data exchange where audience segments are licensed and traded openly.
4B
profiles
Global
reach
Narrative I/O
A marketplace to buy and sell raw consumer data sets by attribute.
Thousands
data sellers
Global
reach
AWS Data Exchange
Cloud marketplace listing commercial demographic and behavioral sets.
3.5K+
data products
Global
reach
Datarade
A discovery layer connecting buyers to hundreds of data vendors.
500+
providers
Global
reach
Underground “Fullz”
Stolen identity packages — name, SSN, DOB, card — sold on dark markets.
$8–30
per record
Global
reach
Credential dumps
Breached email/password combos traded and re-used in account takeovers.
26B+
records leaked
Global
reach