← The Data War

Financial Data Vendors

Firms that turn your spending, credit, and banking behavior into products — scored, segmented, and sold to lenders and advertisers alike.

Major financial data vendors

Experian Marketing

Credit-adjacent marketing segments derived from your financial behavior.

220M

consumers

US / EU

reach

Equifax

Credit files plus an analytics arm selling income and employment data.

800M

consumers

Global

reach

TransUnion

Credit and risk products extended into marketing and trended attributes.

1B+

consumers

Global

reach

Yodlee

Aggregates bank transactions from fintech apps and resells anonymized spend.

15B

transactions

Global

reach

Cardlytics

Purchase data piped through bank apps to power targeted card offers.

$5T

spend seen

US / UK

reach

FICO

The score behind most lending decisions, now extended with alternative data.

90%

of US lenders

Global

reach