← The Data War
Financial Data Vendors
Firms that turn your spending, credit, and banking behavior into products — scored, segmented, and sold to lenders and advertisers alike.
Major financial data vendors
Experian Marketing
Credit-adjacent marketing segments derived from your financial behavior.
220M
consumers
US / EU
reach
Equifax
Credit files plus an analytics arm selling income and employment data.
800M
consumers
Global
reach
TransUnion
Credit and risk products extended into marketing and trended attributes.
1B+
consumers
Global
reach
Yodlee
Aggregates bank transactions from fintech apps and resells anonymized spend.
15B
transactions
Global
reach
Cardlytics
Purchase data piped through bank apps to power targeted card offers.
$5T
spend seen
US / UK
reach
FICO
The score behind most lending decisions, now extended with alternative data.
90%
of US lenders
Global
reach